5 Tools Small Businesses need to be an Expert in Social Media
Today, there are very few businesses that can afford not to have a presence on social media. Here are 5 tools your business needs to start ramping up your social media game!
1. Measurable and Attainable Goals - Just like any business plan, a social media strategy should outline where you want to be in 3, 6 and 12 months from today. Keep your goals simple, measurable and attainable for best results. For example, a goal for Instagram could be to increase followers by 30% over the next 3 months. This is a goal that is both attainable, measurable and achievable. Plan to set 1-2 goals for each platform and adjust course monthly as you progress through your strategy. Remember, social media is a marathon, not a sprint.
2. Scheduling Platform - If you are running a small business, you have no time to sit around and wait for the optimum time to post on social media. By using a scheduling tool like Hootsuite you are able to schedule and automatically publish 100's of messages in advance. By using one, central and easy-to-use dashboard your social media is on auto-pilot for the weeks and months ahead. Hootsuite is also great resources to learn more about how to optimize your strategy. Their learning center offers robust learning modules and e-courses to assist in effectively using their scheduling tool.
3. Content Calendar - This is usually a homegrown tool that helps you plan your content topics in advance and ensure that you are not sending similar subjects multiple days in a row. A simple excel document will work fine or download a template. I recommend picking 3-4 relevant topics to your audience and begin a “bank” of curated article within these topics. Then, weekly or twice per month organize the articles in your content calendar, hitting each topic 1-2x per week and filling in the blank days with promotional/sales posts. Use the 30/70 rule for promotional posts verse shared content, this will keep your followers engaged and make you look like a real expert in your field.
4. Advertising Budget - If you read my June blog post you should already know that a little ad budget, goes a long way in getting your content in front of your target audience. If you have a Facebook Business page (which you should), set up an Ads Manager account and start boosting your posts! See what posts resonate best with your audience and adjust your strategy ad you learn more about your followers. Next, try an add to increase followers on your page and clicks to your website! Find just $2 per day in your budget to put your content in front of your target audience and the rewards will follow!
5. Measurement/ ROI - Last but certainly not least, is measuring all the time and effort you spend on social media. Meaning, nothing is more important than measuring your social media return on investment. It is imperative that you sit down once a month and measure your strategy against your goals and adjust your methods for the months ahead. If you are not getting the results you want, try something new! Be creative and think about all the shiny objects on the internet that you are competing with. Competition is everywhere, but if you are measuring your efforts you will continue to improve your game. There are several ways to measure your ROI and here is a full list of free tools to help you understand if your Social Media efforts are paying off.
Still don't have the time to manage your business social media profiles? I can help! Use the form below to shoot me a note.