How To Attract the Right Customers to Your Business

Starting your own business is hard. Everything takes times and careful consideration, from your company’s goals and budget to your marketing strategies. By the time you get everything set-up and figured out, you might just expect customers to come to you. And they will, eventually. However, there are specific things you can do to attract the right customers.

When posting content to your business’ social media pages it my be tempting to only post updates about your products and services. Doing this, however, can quickly turn people off from your brand. It could give your business the identity of being too corporate or out of touch from the needs and wants of the customers you’re trying to attract. The best way to go about social media posting is to follow the 80/20 rule. Eighty percent of your posts should be addressing the problems your customers are facing, and 20 percent of posts should be directly about your business.

You can also create forms for customers to fill out on your website. If they are interested in what they’re seeing online, they will fill out these forms and potentially sign up for your newsletters. After they sign up, you can send them emails providing extra information on aspects of your business they have already shown interest in. According to HubSpot, “A series of emails focused on useful, relevant content can build trust…” Building trust with the right customer can keep them around and keep them interested.

When determining who the right customer is, remember it might take time. You will have to dedicate time and effort into figuring out exactly the type of problem you’re trying to solve and which people will be most interested in solving that problem. From there, though, you can start tailoring your social media posts and creating forms and newsletters to cater to them. Once you start attracting the right customer, it will be easy to keep attracting like-minded people.


If you need more help attracting the right customers, contact us today! We will help you create a strategy that will attract the right customers for your business. 

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