Generate Leads + Make Sales With Social Media
Social media has come a long way. It’s no longer just a place to post pictures and connect with old friends. You can use the many platforms to talk directly with a company, you can review products and businesses, and you can talk to other people about products and businesses, all using the company or product’s Facebook/Twitter/Instagram handle. Social media has become such a huge part of our lives and can have a direct impact on businesses, so why not use it to help grow your business?
We’ve rounded up some of the best ways to generate leads and make sales through social media
Be the Authority
When putting together your company’s social media page you want to make sure that potential customers will see it as the authority. You can do this by keeping the profile up to date, posting a good balance of curated and created content, and making sure all content is relevant. When you post useful and informative content your readers will start to think of your company as the authority.
Pick the Right Platform/ Utilize More Than One
You know about Facebook, Twitter, Instagram, and LinkedIn. But have you thought about using Pinterest or Snapchat? Each platform has formed their own community which will respond to things differently. For example, if you are trying to get leads/sales that are more creative Pinterest or Instagram could potentially yield more results than LinkedIn. Facebook and Twitter reach a wide range of demographics, and LinkedIn can be used to reach more professional leads. Make sure to research each platform so you can be sure you’re reaching the best potential leads and sales for your business.
Perfect Your Call to Action
Getting people to your social media page is only the beginning. You want them to go to your website, sign up for your newsletter, and hopefully buy whatever you are selling. In order to do this you need an awesome call to action. When thinking of your call to action you can skip the marketing jargon- people are on social media with the mindset to socialize, not necessarily buy. Having a creative and unique call to action can change people’s minds though. The Social Media Examiner can help you develop a great call to action.
Measure Your Success
Putting all this time and effort into generating leads and sales is only worth it when you measure and analyze your success. After all, you need to know what’s working and what's not. You can use Google Analytics, or most platforms' Insight pages to look at the success and reach of specific posts. Using this data will help you determine what your audience responds to which allows you to tweak your posts accordingly.
If this seems daunting or overwhelming, don’t worry. We are here to help! Fill out our Contact Form below, and we can help your business generate leads and sales through social media!