4 Things About Social Media Marketing Your Boss Wants To Know

Speaking to a boss who isn’t social media minded can be tough, especially if they don’t have any experience with using different social media platforms. But in a world where social media is crucial for any modern businesses to succeed, it’s important for your company to have a social media stragety and presence across multiple platforms. When speaking with old-fashioned bosses who don’t see any real benefit to investing in social media, you’ll need to convince them how investing in social media marketing has a positive return. According to, eMarketer by 2017, social network ad spending will reach $35.98 billion, representing a huge growth for companies who use social media marketing.

Here are 4 ways to help your boss understand the value in social media marketing:

1. Customer Reviews

Social media platforms like Facebook and Google+ are great place to ask for and receive customer reviews. It provides your company the great opportunity to see what is or isn’t working within your business or a product. You’ll be able to get real feedback about what your customers like about your services and what they’d like to see happen in the future.

2. Free, Organic Advertising

Using social media provides free advertising for your business, simple as that! You can greatly increase your company’s exposure to customers who have never heard of your brand before, and customers will have the power to click a link and buy your products online without you spending a dime. Many consumers follow companies or brands on social media to participate in deals and to see when there are new products or ideas available. In fact, many millennials use social media over any other forms of advertising when considering buying a product or service! And by 2017, they'll have more spending power than any other generation.  

3. Market Research

Having a social media strategy provides you with a powerful researching tool to learn more about your customers, your company’s standing with them, and your competition. You’ll be able to track what people are saying about your company online, and you can see what your competitors are doing to win customers, as well as what is working or not working for them. This is great for developing new marketing strategies within a business. Check out my blog post on 5 tools you need to become an expert in social media.

4. Easy To Get Started

Implementing social media into your business stragety doesn’t have to be an expensive and time consuming investment, so it should be easy to assure your boss it is necessary. Further, it’s actually wise to start out small. Your company can begin to attract attention with a few big platforms like Facebook or Twitter. Next time you sit down with your boss, talk to them about hiring a social media manager to help you properly implement social media for business. I promise, you’ll start seeing immediate results!