5 Myths About Pinterest
Social media platforms have become a very important part of modern marketing strategies. Business owners often advertise and promote their brand on platforms like Facebook, Twitter, and Instagram. These platforms are the most popular and recognized social media networks available today, but there are others that provide similar benefits; and Pinterest is one of these platforms.
Even though it has a large active user base, marketers often ignore this platform in favor of others because of certain misconceptions.
Here are five common myths about Pinterest that you should disregard:
Pinterest is ONLY for a Certain Age or Gender
Most people assume that only businesses that target women can benefit from a campaign on Pinterest. Approximately 62% of the user base is female so that’s a natural assumption to make. However, people forget that 38% of the user base is male and that comprises of 20 million people. That’s not an insignificant number by any stretch of the imagination. If you have a successful campaign directed towards men, you can get solid returns from this platform. Pinterest is also home to younger men and women and is quite popular with millenials.
Pinterest Doesn’t Provide Analytics or Insights
This is also a common misconception and it’s relatively easy to keep track of engagement. All you need to do is to look at your high-performing and popular pins or boards. You can also create a curated board and ask your followers to join in. Pinterest offers an analytics tool that allows you to see what people like and share from their profiles. This tool will help you with social media management on the platform and keep an eye on all your campaigns.
Pinterest Doesn’t Have Ads
Pinterest provides promoted pins. You can promote your honest and interesting pins on this platform and gain a lot of audience attention and following. You should make sure that the pins portray your product accurately and don’t make any false or exaggerated claims. It’s also a good idea to stick with only one brand and advertiser for one account. For example, if you own two different companies and want to advertise for both, you should promote both on different accounts.
Your Products Have To Be Very Visual
Pinterest isn’t Instagram so you don’t need to take and post pictures to succeed on this platform. Pinterest allows you to post interesting and inspirational things on the Internet and share it with your followers and friends. These bits of information don’t necessarily have to be pictures or photographs of products. Here are a few examples of what you can do:
- If you own a gym, you can create pins of different exercises. You can create infographics that depict these exercises or describe the steps in text form.
- If you’re an investment firm, you can showcase graphs, charts, and diagrams to explain the information you want your audience to know.
- If you’re a construction company, you can create small DIY guides related to your services.
As you can see, you don’t have to own a visual business such as fashion or art to gain attention on Pinterest.
Pinterest Doesn’t Have Much Business Value
As a business owner or marketer, you’re naturally concerned about your return on investment. It’s a common misconception that Pinterest doesn’t offer much business value. In fact, Pinterest users are some of the most active shoppers online. Research by Pinterest suggests that 93% of pinners shop for their pinned products within 6 months. This platform also has 64% users with annual earnings of over $50,000 so they have the spending ability along with the interest.
As you can see, Pinterest is an excellent platform to start marketing in and one that I can certainly help you build out!