How to Engage With Your Following + Grow Organically
It seems like there has been widespread panic around Facebook's recent (and ongoing) changes to their algorithm. Sure, it might make the platform more secure, but marketers and business owners everywhere are feeling like there's no point in trying to grow organically when you can't possibly reach the audiences you used to, especially without a generous ad budget. Don't throw in the towel just yet though, there are still ways that you can grow organically. All you have to do is ENGAGE with your audience!
Make Quality Connections
A study conducted by Sprout found that more than half of buyers of all ages tend to follow a brand on social media before they make a purchase. On top of that, over 70 percent said they were more likely to buy from a brand if they had a positive interaction with them. In order to gain these positive interactions with your followers, you simply have to be responsive. Respond promptly and effectively, even to negative comments (which you should be able to diffuse and correct any wrongdoing!).
After you make these quality and meaningful connections on your social media pages, it's time to listen! People can be having conversations about your brand without even mentioning your brand name. Going beyond notifications and tracking and responding to conversations can improve customer experience.
Once you have started listening to and tracking conversations, you can start talking with your followers. Just make sure to keep the lines of communication open. Reply to customer's comments, even if it's a brief message! This not only helps build a relationship, it also helps you reach more people. On Facebook, you can set up a custom chatbot to make sure no message goes unanswered.
Build A Community
The more you engage with your followers and customers, you learn more about them and they learn more about the brand. As you grow closer, create ways for your community to feel welcome by creating campaigns that foster participation and brand loyalty.
Go BTS (Behind the Scenes)
Show your community how things are done. Have a work trip or event coming up? Use Instagram Stories to provide more to your followers. People love seeing how things are done, all you have to do is show them!
Continue to create quality content that you know your followers will enjoy seeing. "How To" videos are fun to watch and viewers will learn something from your brand. You can also promote user generated content by doing giveaways and hosting contests (The better the prize, the better the engagement rates!).
Not all companies have the ad spend to promote ever single post. Even if you do have the budget, engaging with your customers will build a brand loyalty that can't be beat! The key to growing organically is to make sure you're engaging with your customers by making quality connections, listening, responding, building a community, going behind the scenes, and providing customers with quality content.
Need help setting up and running your Social Media pages? Wisp Digital can help! Contact us today to learn more!