Realty Connection + OnTask Recruiter

Summary:

Realty Connection is a social network that connects fresh and seasoned realtors with managing agencies and employment opportunities, completely anonymously. 

OnTask Recruiter, Realty Connection's product, is a broker facing SaaS recruiting and retention tool integrated with performance data giant, BrokerMetrics.

Client Goals:

• Define brand identity and go-to-market strategy for Realty Connection and OnTask Recruiter
• Increase social media presence and online content to reach target market and grow network of available realtors and hiring brokers across the USA
• Increase sales of SaaS subscriptions 

Client Challenges: 

Prior to hiring Wisp Digital, client struggled to utilize social media as a viable marketing tool. 

Social Media Presence Day 1:

• Facebook
  • Realty Connection, 1,098 likes
  • OnTask Recruiter, 0 likes
• Twitter
  • Realty Connection, 50 followers
  • OnTask Recruiter, 183 followers
• YouTube Channel
  • 15 subscribers
• Linkedin Profiles
  • Personal #1, 5,005 connections
  • Personal #2, 1,382 connections
• Linkedin Company Page(s)
  • Realty Connection, 78 followers
  • OnTask Recruiter, 0 followers

Social Media Presence Day 120:

• Facebook, 2,994% average growth
  • Realty Connection, 7,313 likes
  • OnTask Recruiter, 5,984 likes
• Twitter, 632% average growth
  • Realty Connection, 583 followers
  • OnTask Recruiter, 544 followers
• YouTube Channel, 53% average growth
  • 23 subscribers
• Linkedin Profiles, 5.3% average growth
  • Personal #1, 5,249 connections
  • Personal #2, 1,461 connections
• Linkedin Company Page(s), 205% average growth
  • Realty Connection, 87 followers
  • OnTask Recruiter, 5 followers