Realty Connection + OnTask Recruiter
Summary:
Realty Connection is a social network that connects fresh and seasoned realtors with managing agencies and employment opportunities, completely anonymously.
OnTask Recruiter, Realty Connection's product, is a broker facing SaaS recruiting and retention tool integrated with performance data giant, BrokerMetrics.
Client Goals:
- Define brand identity and go-to-market strategy for Realty Connection and OnTask Recruiter
- Increase social media presence and online content to reach target market and grow network of available realtors and hiring brokers across the USA
- Increase sales of SaaS subscriptions
Client Challenges:
Prior to hiring Wisp Digital, client struggled to utilize social media as a viable marketing tool.

*Sample Social Media Post
Social Media Results:
Social Media Presence Day 1:
- Facebook
- Realty Connection, 1,098 likes
- OnTask Recruiter, 0 likes
- Twitter
- Realty Connection, 50 followers
- OnTask Recruiter, 183 followers
- YouTube Channel
- 15 subscribers
- Linkedin Profiles
- Personal #1, 5,005 connections
- Personal #2, 1,382 connections
- Linkedin Company Page(s)
- Realty Connection, 78 followers
- OnTask Recruiter, 0 followers
Social Media Presence Day 120:
- Facebook, 2,994% average growth
- Realty Connection, 7,313 likes
- OnTask Recruiter, 5,984 likes
- Twitter, 632% average growth
- Realty Connection, 583 followers
- OnTask Recruiter, 544 followers
- YouTube Channel, 53% average growth
- 23 subscribers
- Linkedin Profiles, 5.3% average growth
- Personal #1, 5,249 connections
- Personal #2, 1,461 connections
- Linkedin Company Page(s), 205% average growth
- Realty Connection, 87 followers
- OnTask Recruiter, 5 followers
Content Creation, Motion Graphics Video:
*Motion Graphics Promo Video
Lead + Sales Funnels
Grow leads and sales with custom landing pages
Newsletter
Strategize, design, and manage weekly newsletter