Realty Connection + OnTask Recruiter

Summary:

Realty Connection is a social network that connects fresh and seasoned realtors with managing agencies and employment opportunities, completely anonymously. 

OnTask Recruiter, Realty Connection's product, is a broker facing SaaS recruiting and retention tool integrated with performance data giant, BrokerMetrics.

Client Goals:

  • Define brand identity and go-to-market strategy for Realty Connection and OnTask Recruiter
  • Increase social media presence and online content to reach target market and grow network of available realtors and hiring brokers across the USA
  • Increase sales of SaaS subscriptions 

Client Challenges: 

Prior to hiring Wisp Digital, client struggled to utilize social media as a viable marketing tool. 

 *Sample Social Media Post

*Sample Social Media Post


Social Media Results: 

 

Social Media Presence Day 1:

  • Facebook
    • Realty Connection, 1,098 likes
    • OnTask Recruiter, 0 likes
  • Twitter
    • Realty Connection, 50 followers
    • OnTask Recruiter, 183 followers
  • YouTube Channel
    • 15 subscribers
  • Linkedin Profiles
    • Personal #1, 5,005 connections
    • Personal #2, 1,382 connections
  • Linkedin Company Page(s)
    • Realty Connection, 78 followers
    • OnTask Recruiter, 0 followers

 

Social Media Presence Day 120:

  • Facebook, 2,994% average growth
    • Realty Connection, 7,313 likes
    • OnTask Recruiter, 5,984 likes
  • Twitter, 632% average growth
    • Realty Connection, 583 followers
    • OnTask Recruiter, 544 followers
  • YouTube Channel, 53% average growth
    • 23 subscribers
  • Linkedin Profiles, 5.3% average growth
    • Personal #1, 5,249 connections
    • Personal #2, 1,461 connections
  • Linkedin Company Page(s), 205% average growth
    • Realty Connection, 87 followers
    • OnTask Recruiter, 5 followers

    Social Media Examples and Links:

    Facebook Live Video

    $30 spent on boost with interest targeting

     

    Twitter Monthly Overview

    30 Day Summary for April 2017 - 100% organic

     

    Content Creation:

    *Motion Graphics Promo Video


    Lead + Sales Funnels

    Grow leads and sales with custom landing pages

    Linkedin Published Post

    Ghost write blog posts or LinkedIn published posts

    Newsletter

    Strategize, design, and manage weekly newsletter

    *Client Testimonial Video Editing